The Story Behind Frosala

Providing high-quality frozen seafood products, sourced from professional farms and catches, while empowering farmers

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Frosala represents a hope for the reality in the seafood industry as observed by JALA, a company providing end-to-end shrimp farming solutions. At that time, in 2022, JALA realized that seafood was often perceived as a luxury, with supply and accessibility being unevenly distributed. Driven by this insight, JALA established Frosala as a dedicated sub-brand focused on delivering high-quality, fresh frozen seafood solutions.
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Driven by shared vision, we envision Frosala as a way to empower shrimp farms while ensuring a productive and sustainable management. We believe in transparency that allows our customers to trace the journey of the seafood they eat and discover the possibilities to produce high-quality frozen seafood, all while maintaining the environment.
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Today, that vision continues to spark brightly. We remain dedicated to sourcing the freshest harvest and catches. But it's not enough to simply deliver high quality products. We're committed to sustainability, ensuring that each Frosala product reflects our dedication to nurturing both people and planet.
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Experience Seafood Excellence
At Frosala, our mission is simple: to bring the freshest and most delectable seafood for every need. We stand by our values of quality, sustainability, and traceability, ensuring that every product reflects our commitment to excellence.
    Our Commitment to Quality
    At Frosala, quality is our cornerstone. Our products undergo rigorous quality control measures and adhere to the highest international standards.
    Professional Farms
    Cultivated with controlled methods and monitoring, management of water quality, feed, growth and health.
    Processing
    Immediately frozen in HACCP grade A processing companies with same-day freezing to maintain quality.
    Harvesting or Fishing
    Harvested from farms by Frosala's professional service partner and caught from the sea with efficient methods.
    Distribution
    Our products delivered in frozen condition throughout a vast distribution network to various regions.
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    Traceable Seafood You Can Trust
    Transparency matters. At Frosala, we are dedicated to providing you with complete traceability of our products. Trace the journey of your seafood, from the farm to your plate, through our tracking system. You’ll know where it's from, how it's handled, and finally enjoy every bite guilt-free.
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      Meet the Founder Behind Our Finest Seafood
      Behind Frosala, Hanry’s unwavering dedication and vision drive this frozen seafood business line. His vision is simple yet impactful: to enable customers to track the journey of seafood products they consume.
      Along with the other JALA Founders, he believes that high-quality seafood production can go hand-in-hand with well-documented and environmentally conscious aquaculture practices. He is therefore certain that he can offer premium frozen seafood products with traceable origins.
      Hanry’s experience in the downstream shrimp industry gives in-depth insight and understanding of the supply chain of this commodity. His dedication, vision, and experience are the strength that drives Frosala, inspiring the team to keep innovating and offering the finest products and services to customers.
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        Sharing a Passion for Seafood
        Frosala goes beyond fresh and high-quality frozen seafood. We believe in giving back and supporting initiatives that align with our values to promote sustainable and traceable seafood choices.
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